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Χαρακτηριστικά αποτελεσματικού πωλητή και οι νέες τάσεις στη διοίκηση ομάδων πωλήσεων

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dc.contributor.advisor Σολδάτος, Πέτρος
dc.contributor.author Ρούζιου, Μαρία
dc.date.accessioned 2015-10-02T10:29:36Z
dc.date.available 2015-10-02T10:29:36Z
dc.date.issued 2015-10-02
dc.date.submitted 2011
dc.identifier.uri http://hdl.handle.net/10329/6207
dc.description Η Βιβλιοθήκη διαθέτει αντίτυπο της διατριβής σε έντυπη μορφή el #el_GR
dc.description.abstract The sales department is vital for the survival of businesses; efficiency and effectiveness of sellers are constantly occupied in the microscope. In particular, in modern times, sellers have to face many challenges and difficulties, often beyond the professional status, confounding depth of their lives. The aim of this study is to identify factors that affect positively the performance of salespeople. The conclusions derived from the active participation of industrial salesmen selling to food companies, chemical and consumer goods, form the reality faced by these strains and give new directions to some extent, management of sales teams. The data illustrate that extent these factors influence to the effectiveness of salesmen, gathered through a structured questionnaire, which was answered by 147 vendors. The factors identified through personal interviews with 8 Sales Managers and through the international literature. The factor that positively affects the effectiveness of the sellers is the corporate support, while role conflict salesman, salesperson role ambiguity and emotional exhaustion have a negative effect el #el_GR
dc.language.iso el el #el_GR
dc.subject Αποτελεσματικότητα el #el_GR
dc.subject Πωλητής el #el_GR
dc.subject Τάσεις el #el_GR
dc.title Χαρακτηριστικά αποτελεσματικού πωλητή και οι νέες τάσεις στη διοίκηση ομάδων πωλήσεων el #el_GR
dc.type Μεταπτυχιακή εργασία el #el_GR
dc.contributor.department ΓΠΑ Τμήμα Αγροτικής Οικονομίας και Ανάπτυξης el #el_GR
dc.description.degree Οργάνωση και διοίκηση επιχειρήσεων τροφίμων και γεωργίας el #el_GR


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